Privacy policy
Personal data are processed through Crawler Insights. Crawler Insights places great importance on handling personal data with care. We therefore take care when processing and securing personal data.
Our processing operations meet the requirements of privacy legislation. Among other things this means that:
- We clearly state the purposes for which we process personal data. We do so in this privacy statement;
- We only collect the personal data that are needed for legitimate purposes;
- We first ask for your consent to the processing of your personal data in cases where your consent is required;
- We take appropriate security measures to protect your personal data and also require this of parties who process personal data on our instructions;
- We respect your privacy rights including your right to access correct or delete data.
Crawler Insights is (in part) the controller for the data processing and (in part) the processor for its customers. In this privacy statement we explain the types of personal data we collect and use and the purposes for which we do so. We recommend that you read it carefully.
1. Crawler Insights as the processor
Crawler Insights offers its platform to its customers as a processor. This means that we only collect information if our customer has instructed us to obtain information about its website visitors. Our customer is then the controller of the personal data thus obtained.
Our customers’ responsibilities
Our customers are the controllers of the personal data obtained via our platform and as such they should inform data subjects of the source of their personal data. In addition they must have a legal basis for this. We recommend that our customers take note of the General Data Protection Regulation (“GDPR”) as well as other applicable laws and regulations such as the ban on spam under the Dutch Telecommunications Act (Telecommunicatiewet)/ePrivacy Directive.
Cookies and browser/device fingerprinting
To find out what website visitors are interested in our customers can choose to make recordings using cookies or browser/device fingerprinting. Our customers are themselves responsible for requesting consent for this.
2. Crawler Insights as the controller for search techniques and its own database
We are the controller as regards compiling company profiles of visitors to our customers’ websites. We decide ourselves how to make these profiles as complete as possible and we have built our own database for this purpose based on IP addresses. Our sources are for the most part publicly available databases which include company data and IP addresses. We focus on company profiles. These may include names contact details and job titles of employees and directors. If we suspect that an IP address belongs to a consumer or other non-business visitor we remove it and do not continue to build a profile from it. Nor do we attempt to show end users any data of self-employed workers.
We create these profiles based on our legitimate interest which is the commercial interest we have in showing our customers the most complete company profiles possible. We only index publicly available information which has been published for commercial purposes. We only collect data that create added value for our customers. We do not collect sensitive or special personal data. Of course we process these personal data using appropriate safeguards to reduce or eliminate privacy risks as much as possible. Feel free to contact us if you would like more information about the specific measures we have taken. Naturally you can also contact us if you want to object to this processing of your personal data. To do so click on the ‘opt-out’ button in the footer of our website or contact us using the contact details at the bottom of this privacy and cookie statement. If you do object we will delete your data and not collect them again.
3. Crawler Insights as the controller for other purposes
We also process your personal data when you use our platform as a customer or when you visit our website. We have set out the purposes of our processing below. If you have any questions or want to know more about which of your personal data Crawler Insights processes you can contact us using the contact details provided at the bottom of this privacy and cookie statement.
Trial period
If you would like to try out our services first then you can create a free account and take advantage of the 30-day trial period. We will use your name and email address for this (performance of the agreement). At the end of the trial period you can choose to purchase a licence or delete your account. If you do not make a choice we will delete your account one year after the end of the trial period. If you decide to purchase a licence we will retain your information until you cancel the service.
Purchasing a licence
If you liked our services during the trial period or if you simply want to use Crawler Insights’s services you can purchase a paid licence. In order to perform the agreement with you we need your name and contact details as well as your payment and billing information. We will retain this information until you discontinue the service provision and for three years after that. We do keep some data for longer than this due to the statutory obligation to retain records for tax purposes.
Your account
As a Crawler Insights customer you have access to our platform. To access this platform you must first create an account (performance of the agreement). We will process your name email address password and log-in data for this. Your account also allows you to provide access to other people for example colleagues or your marketing partner. We need their name(s) and email address(es) for this. We will retain this information until you discontinue the service provision and for one month after that.
Contact
If you contact us via email telephone or through social media or by using a contact form or in any other way we will use your data to enable us to deal with your question comment or complaint (performance of the agreement). We keep these data as long as we need them for this contact.
Newsletter
You can sign up for our digital newsletter. We send it to you only after you have given your consent for this. The newsletter contains tips and offers relating to our services. We use your personal data for this until you unsubscribe: every newsletter contains an unsubscribe link.
Cookies
Our website and platform use our own as well as third-party cookies and similar techniques. Cookies are small text files that can be automatically stored on or read from the device (such as a desktop tablet or smartphone) used to visit a website. This is done through the device’s web browser.
We use the following types of cookies:
- Functional cookies: these cookies have a functional role on the website ensuring that the website works properly;
- Analytical cookies: these cookies provide us with information on how our website is used. We can use this information to make our website user-friendly;
- Marketing cookies: these cookies enable us to show you personalised adverts (via our advertising partners).
The cookies may collect the following and other information from you:
- IP address
- MAC address
- Cookie ID
- Website and click-behaviour
- Referrer URL
When you visit our website for the first time we display a message explaining cookies. In it we ask for your consent to the use of cookies to the extent that we are required to do so.
You can configure your web browser to only accept cookies when you give your consent. For more information on this please consult your browser manual. Please note that a lot of websites do not work optimally when cookies are disabled.
Deleting cookies
Most cookies have an expiry date. If an expiry date is set the cookie is automatically deleted on the expiry date. You can also choose to delete the cookies manually before the expiry date. Please refer to your browser manual about this.
Social media
Our website also has social media buttons. These buttons allow you to choose your own social media account to indicate your interest in our services. You can also use them to share our page with your own network. This will then be visible to visitors to your personal social media web pages. If you click on a social media button one or more cookies may be placed by the relevant service for recognition purposes. The use of such social media websites is subject to the privacy statement of the service concerned:
- TikTok
We use information held about you in the following ways
- To help us identify you and the accounts you hold with us
- To provide customer care
- To enable us to review develop and improve our services and website
- To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information products and services that you request from us
- To carry out marketing and statistical analysis
- To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about
- To display targeted or interest based offers to you based on those services already purchased
- To notify you about changes to our service
- To ensure that content from our site is presented in the most effective manner for you and for your computer
Google Ads conversion tracking
We use Google Ads conversion tracking which is an analytics service provided by Google that connects data from the Google Ads advertising network with actions performed on our website. The data collected through Google Enhanced Conversions could be emails phone numbers first name and last name and street address. The data will be used to improve our website’s performance track conversion rates and personalize the user experience. To keep your data confidential and secure through the processing the data will be hashed and used to match your Google account and thereby report the online conversions driven by Google ad interactions.
Other marketing activities
As part of our marketing efforts and in the legitimate interest of Crawler Insights we may send marketing emails or texts promoting similar products or services to our customers in compliance with the soft opt-in exemption. This exemption allows us to contact our existing customers with offers for products or services that are similar to those they have previously purchased from us.
4. Other information about Crawler Insights as the controller
Crawler Insights only shares your data with third parties when permitted to do so under current legislation. This means that we have a legal basis for doing so or we have engaged a third party as a supplier. The parties who process personal data on our or your instructions are:
- IT suppliers and service providers
- Payment providers/partners
- Telecom suppliers
- Intermediaries and consultants who have been engaged
- Cookie providers.
Crawler Insights may share your personal data with parties located outside the European Economic Area (“EEA”) in order to be able to provide our services. We only do this if appropriate safeguards are in place to protect personal data.
Securing data
We take security measures to limit the misuse of and unauthorised access to personal data. In particular we take the following measures:
- Access to personal data is protected with a username and password;
- We use secure connections (Secure Sockets Layer or SSL) which shield all information between you and our website when you enter personal data.
Third-party websites
This privacy statement does not apply to third-party websites that are connected to us through links. We cannot guarantee that these third parties will handle your personal data reliably or securely. We recommend that you read the privacy statements of these websites before using them.
Amendments to this privacy statement
We reserve the right to make amendments to this privacy statement. We advise you to read this privacy statement regularly in order to be aware of any amendments to it. You have the following rights.
Rights
- Right of access: you have the right to access your personal data that we process.
- Right to rectification: you have the right to correct or supplement your personal data that we process if they are incorrect or incomplete.
- Right of objection: you may object to the processing of your personal data including objecting to direct marketing.
- Right of removal: you can ask us to delete your personal data.
- Right to withdraw consent: if you have given your consent for us to process personal data you may withdraw this consent at any time.
- Right to data portability: if this is technically possible you have the right to have your personal data that we process transferred to a third party.
- Right to restriction of processing: in some cases you can ask us to restrict (temporarily or otherwise) the processing of your personal data.
When you make your request we may ask you to identify yourself. We request data for this purpose to ensure that you are in fact the person to whom the personal data belong.
We will in principle comply with your request within one month. However this period may be extended for reasons relating to the specific privacy rights or the complexity of the request. If we extend this deadline we will notify you of this in a timely manner.
If you would like to exercise any of your rights please email us at info@crawler-insights.com.
Complaints
Of course we would be happy to help you if you have any complaints about the processing of your personal data. Under privacy legislation you also have the right to lodge a complaint with the Dutch Personal Data Authority about these personal data processing operations. You can contact the Dutch Personal Data Authority for this purpose.
Contact details
LM Media
Han Hoekstrahof 123
1628 WT Hoorn
info@crawler-insights.com
Chamber of Commerce number: 57798257
Last updated: July 3, 2024
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